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The artist donates £25,000 award winnings to small music venues

Sam Fender receiving the award in his hometown
He was awarded the honor recently in Newcastle

The star has given the full amount of his £25,000 Mercury Prize prize money to the MVT, which works to protect the United Kingdom's grassroots live music spots.

He was presented with the prize on 16 October as his latest record People Watching was chosen as the best record of the previous year.

He has chosen to give the cash to the trust, in acknowledgment of the essential function local spots fulfilled in his early career.

"I couldn't be pursuing what I am doing today if it weren't for all the shows I played around the area, and further afield, when I was beginning," said the artist. "These locations are legendary, but they are struggling."

Beginning in 2023, at least 150 of these locations have ceased operations – roughly 16 percent of the whole industry in the UK.

Recently, top acts including the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its efforts to help venues survive, by applying a small levy to their ticket costs, which supports local stages.

He also participated, collecting more than £100,000 on his live tour to help thirty-eight grassroots venues across Britain.

These funds helped locations that were confronting potential shutdown due to issues stemming from water damage, fire incidents and personal losses, as well as regulatory hurdles, legal disputes and noise complaints.

Some locations were granted financial assistance in upgrading facilities and sound and lighting systems that positively impacted performers and concertgoers.

"The idea that revenue from performances in big venues supports the independent spots, where it begins for artists like me, is just common sense," the star has commented.

Pulp in concert
Pulp are one of the many acts who gave their honor funds to good causes

He is among several artists to give his award winnings to worthy causes.

When the band received the award in the year 1996 for their record Different Class, frontman Cocker declared that the group would donate their winnings to the charity War Child.

In 2002, rapper and singer the artist divided her bounty among a few good causes, like the NSPCC and a charity for Sickle Cell.

"Additionally, I gave a £1,000 to the center, to their classes, because I trained in gymnastics when I was younger and they required new equipment," the artist told the media.

In recent years, they contributed their winnings to the community center that supported their act, as well as other local music groups.

And 1994 winners M People donated their prize to a multiple sclerosis charity after a acquaintance was identified with the condition.

"Receiving the award was ample," stated vocalist Heather Small. "The money was the extra but we didn't require the cherry, because we had the cake. So our success affected the lives of others."

Last week, the trust announced it had rescued a couple of grassroots venues in that region, by transferring them to public stewardship.

One venue in the city and The Croft in the city were acquired under the Own Our Venues scheme, which is backed by a national body and music fans who acquire "shares" in the properties.

By

Kyle Richard

Elara is a seasoned writer and lifestyle expert, passionate about sharing actionable advice to help readers navigate life's challenges with confidence.

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